Google has acquired FeedBurner for a year, in Aug 2 2008 feeds.feedburner.com redirected to feedproxy.google.com and the migration of this best RSS team will upgrade Advertising and publishing in Google. Though Google's expanding is scary yet exciting, with another firm purchasing in Russia lately, the contextual advertising and keyword filtering in Google Ad will keep fervent for a while in the globe business.
Absolutely, the benefit to business networking and the ads hits catalyze the growth of RSS, but as another reason of acquiring FeedBurner, publishing, it's accompany silently with Advertising symphony.
Though the benefit for publishers is exciting, with integrated equipments from Google. In spite of all the critical reviews for this acquiring, the RSS for publisher is way more exciting. By simply subscribing to RSS feed, the publisher can access the latest articles/publications/videos/blogs etc. without surfing back & forward or being annoyed by the stream-media ads.
This may not benefit to those who has no access to the content or online publications, besides, the extreme constrain in scholarly publications may minor the benefits and contributes in academic world. Fortunately, the open source movement is gradually extending from IT to other intellectual products. According to the latest EDweek, Stanford University opens the school of education scholarly articles to the public for free. This action of open content in academia interweaving with K-12's movement, is drawing a picture of World Two Point O, with equal open access to all.
No comments:
Post a Comment